Pros and Cons of Launching Domain Names Directly Under .UK
NOTE: This page is also available as a PDF document for ease of reference.
At the moment, domain names in UK can only be registered at the third level, that is under .co.uk or .org.uk. Nominet is proposing to open up registrations at the second level, directly under .uk, meaning domain names such as example.uk will become available for the first time.
This would represent a radical change to the current structure of the UK internet, which has served UK businesses so well over the last two decades.
Nominet has put forward a proposal outlining one way .uk might be rolled out. While it is important to respond to their proposal and its consequences, a fundamental question needs to be addressed first: "Should we have a .uk at all?"
In other words, what are the potential rewards, and what are the inherent risks that would stem from the introduction of .uk (regardless of the way it was introduced)?
This question needs to be looked at separately, since the specifics of Nominet's proposal only apply if .uk is actually to be introduced. To that end, the pros and cons of the "concept of .uk" are laid out below.
PROS OF .UK (vs .CO.UK)
CONS OF .UK (vs .UK)
If, after reading the above, you believe that .uk should not be introduced, you need to communicate that view loudly and clearly to Nominet before it's too late. Once the .uk genie is out of the bottle, there's no way to put it back in again - we will all have to face the consequences.
If you estimate that the benefits outweigh the negatives, then you should also be aware that there are fundamental flaws with the process Nominet has put forward to allocate .uk domains. You can find out all about this here.
Time is running out... To find out more about Nominet's proposed introduction of .uk, and how your business is likely to be affected, please download the position paper. You can also click here to go back to the main page
If you own a .co.uk domain name, you NEED to see this document or risk losing any chance of getting the corresponding .uk! You have been warned...